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Middle East Electricity show opens amid positive growth forecast

The 39th edition of Middle East Electricity opens tomorrow (February 11) in Dubai, featuring more than 1,250 exhibitors from 55 countries, a 15 per cent increase in exhibition space and the launch of over 100 new products and services.

Sustainability is a key pillar of this year’s show ad with even greater emphasis than last year’s successful show (picture right).

The 2014 edition of one of the world’s largest energy events is held under the patronage of H.H. Sheikh Maktoum bin Mohammed bin Rashid Al Maktoum, Deputy Ruler of Dubai, and takes place from February 11-13 at the Dubai International Convention and Exhibition Centre.

The event will host some of the biggest names in the energy industry including Cummins Power Generation, Al Fanar, FAMCO, Rittal, Larsen & Toubro Limited, DUCAB, Hyundai and Panasonic.  They will be eager to capitalise on the booming Middle East power sector which is expected to grow at a rate of seven per cent over the next 10 years, according to the MENA Power report.

The report, published by the Kuwait Financial Centre in September 2013, notes that investments worth US$283 billion will be made between 2014–2018 to help Middle Eastern and North African countries cope with rising demand.

Anita Mathews, Director of Informa Energy Group, organisers of Middle East Electricity, said: “The increased exhibitor interest at Middle East Electricity this year points towards the positive market outlook and shows that there are opportunities for everyone in this billion dollar a year MENA energy market.

“Middle East Electricity is the world’s foremost energy event, but what makes the event particularly unique is its truly international participation with visitors coming from Europe, the Americas and Asia as well as the whole Middle East region.

“Senior level management account for the vast majority of visitors, giving exhibitors access to key decision makers, boosting their on-site orders and providing quality sales leads.”

Cummins Power Generation, a regular exhibitor at Middle East Electricity, has watched the show grow to new heights every year.  Ananth Parmeswaran, Director of Global Marketing at Cummins Power Generation, said: “Middle East Electricity attracts a global audience and provides an opportunity to showcase our products to a wide customer base.  The show has developed positively over the years, with expanded visitor participation and exhibition space.”

Middle East Electricity will host 22 government–supported country groups and national pavilions from Argentina, Austria, Canada, China, Finland, France, Germany, Hungary, India, Italy, Malaysia, South Korea, Qatar, Romania, Saudi Arabia, Slovenia, Spain, Switzerland, Taiwan, Turkey, UK and USA.

The three-day event will also feature the second edition of the Green Energy Conference, held in partnership with Dubai Municipality and Environmental Centre  for Arab Towns. Sustainability is the key theme of the one-day conference on 11 February, as notable speakers from the Dubai Municipality and Electricity Holding Company Oman, among others, discuss the biggest challenges and opportunities facing the Middle East’s burgeoning clean energy sector.

Middle East Electricity is co-located with the second edition of Solar Middle East, and returns with the popular Middle East Electricity Awards, taking place on the opening night of the event (Tuesday 11 February) at a gala dinner.

The event is supported by Abu Dhabi Water and Electricity Authority (ADWEA), Dubai Municipality, Emirates Green Building Council, Society of Engineers-UAE, Environmental Center for Arab Towns, Clean Energy Business Council and Energy Institute Middle East.

Middle East Electricity 2014 is partnered with Saudi Energy in Riyadh, Power Nigeria in Lagos and Africa Electricity in Johannesburg.

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